Post by account_disabled on Feb 28, 2024 10:21:55 GMT
Today it is possible to demonstrate the ROI of social media if we know what to measure but above all if we have defined concrete objectives which can be conversions, brand awareness, site traffic, customer service optimization or much more. Let us always remember that each objective identified must be measurable, relevant and set in time. Only at this point will the most suitable metrics to measure the achievement of the business objective be decided, from leads to conversion, from traffic to engagement and so on. In this regard, social media offer the advantage of offering a truly rich framework of data for not only quantitative but also qualitative measurement of communication activity which leads to a profound knowledge of the brand's potential.
Therefore, all those vanity metrics, i.e. metrics not linked to company purposes but which nevertheless represent an important source of data for analyzing the company's presence on social media, should not be completely demonised. Furthermore, even if they do not have Norway Phone Number a direct consequence on sales, an increase in followers, likes, comments and shares allows us to understand which content is most successful and helps to set up a truly effective social media marketing strategy . Metrics to measure on social media even if vanity! For example, a good social campaign can increase web traffic on the company website, because it leads people to search for the company name on Google: if you monitor the data you will understand where the visitors come from and what behaviors they have once they land on the site .
So social media can be used to acquire web traffic and attract the attention of a new audience, with innovative tools such as contests, surveys and flock2unlock. Or you can monitor mentions to calculate the level of visibility on social media compared to competitors expressed in terms of share of voice, i.e. percentage of mentions of your brand in the business sector. At Comunicare Social Media we use tools such as Hootsuite Impact to analyze mentions of the client's brand and those of competitors. You can also monitor the amplification rate , i.e. the rate of shares per post on the number of followers or likes on the page, and so on. There are many metrics to improve your social media marketing activity and only the professional social media manager will know which ones to analyze from time to time.
Therefore, all those vanity metrics, i.e. metrics not linked to company purposes but which nevertheless represent an important source of data for analyzing the company's presence on social media, should not be completely demonised. Furthermore, even if they do not have Norway Phone Number a direct consequence on sales, an increase in followers, likes, comments and shares allows us to understand which content is most successful and helps to set up a truly effective social media marketing strategy . Metrics to measure on social media even if vanity! For example, a good social campaign can increase web traffic on the company website, because it leads people to search for the company name on Google: if you monitor the data you will understand where the visitors come from and what behaviors they have once they land on the site .
So social media can be used to acquire web traffic and attract the attention of a new audience, with innovative tools such as contests, surveys and flock2unlock. Or you can monitor mentions to calculate the level of visibility on social media compared to competitors expressed in terms of share of voice, i.e. percentage of mentions of your brand in the business sector. At Comunicare Social Media we use tools such as Hootsuite Impact to analyze mentions of the client's brand and those of competitors. You can also monitor the amplification rate , i.e. the rate of shares per post on the number of followers or likes on the page, and so on. There are many metrics to improve your social media marketing activity and only the professional social media manager will know which ones to analyze from time to time.